Competitive Edge - Sports & Entertainment Marketing News

Why is FIFA video game called FC 24? EA Sports’ new football franchise


It’s nearly time for EA Sports’ annual football video game – but it will not be called FIFA this time around.

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Discussion Questions:

  1. What is a brand?
  2. Is FIFA a brand?
  3. Is EA Sports a brand?
  4. What is a franchise as it relates to the video game industry?
  5. What is a rebrand?
  6. Why is EA Sports rebranding its soccer video game franchise?
  7. What is licensing?
  8. How would you describe the licensing process, based on what you have learned in class.
  9. Why is EA Sports rebranding its soccer video game franchise?
  10. Prior to the rebrand, when the game was called FIFA, which company was the licensee? FIFA or EA Sports?
  11. Even though they no longer have a license with FIFA, why is it important that EA Sports have separate deals with other clubs and leagues for the franchise to continue to succeed?
  12. How would you describe the fandom surrounding what was previously known as the EA Sports FIFA video game franchise?
  13. Do you think EA Sports is taking a risk by rebranding the iconic franchise without including the FIFA name? Why or why not?
  14. Why is technology and innovation important in the video game industry?
  15. What technology is used to improve game play in EA Sports FC 24?
  16. What is promotion?
  17. Why do you think EA Sports dropped a trailer before the game was to be released?
  18. Why might they offer extra content to those customers who pre-order the game?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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