Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
“Dune: Part Two” is turbocharging the international box office. Director Denis Villeneuve’s otherworldly sequel has generated $97 million from 71 overseas markets, bringing its global tally to a promising $178.5 million. Click here to read the story at variety.com. Discussion Questions:
College athletes and the sports they play are getting even more popular. Click here to read the story at marketingbrew.com. Discussion Questions:
This March Madness® it’s all about basketball, brackets, and square BEEF. As the Official Hamburger of March Madness and Official Breakfast of March Madness, Wendy’s® has built another championship-winning roster of deals on the Wendy’s app. Click here to read the story at wendys.com. Discussion Questions:
Only a few months after Steve Ballmer purchased the LA Clippers in 2014, he and his staff began reconsidering everything about the franchise: where it should play, what its logo should look like, what colors it should use, even the name “Clippers” itself. Click here to read the story at Read more…
If you were wondering when brands will finally stop trying to cash in on the Barbie craze, the answer is, somehow, not yet. Click here to read the story at engadget.com. Discussion Questions:
There are several sonic standouts from this year’s Super Bowl: Usher singing his greatest hits at the halftime show, Travis Kelce shouting “Viva Las Vegas” into a microphone after the Kansas City Chiefs claimed their trophy, Arnold Schwarzenegger saying “neighbaaa” in the State Farm commercial, and, of course, the Temu Read more…
As Australia’s National Rugby League prepares to bring its rugged brand of physicality to American soil this coming weekend, the biggest challenge it faces is the most obvious. Click here to read the story at foxsports.com. Discussion Questions:
Major League Soccer today unveiled the “Our Soccer is Calling” brand campaign for the 2024 MLS season. This year’s campaign celebrates the stars, the fans and the communities that makes MLS unique and unlike any other sports league. Click here to read the story at mlssoccer.com. Discussion Questions:
For over 11,000 college football players, Thursday will be the first chance to opt in to EA Sports’ new college football game, EA Sports College Football 25, and get paid for it. Click here to read the story at espn.com. Discussion Questions:
It’s fitting that the 2024 Major League Soccer (MLS) season will kick off on February 21 with a game featuring Lionel Messi and Inter Miami. The (arguably) greatest player of all time and his pink-clad teammates face Real Salt Lake to start the second full season of MLS’ 10-year, $2.5 Read more…