Competitive Edge - Sports & Entertainment Marketing News

Barbie’s hot pink flip phone is coming to the real world this summer

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If you were wondering when brands will finally stop trying to cash in on the Barbie craze, the answer is, somehow, not yet.

Click here to read the story at engadget.com.

Discussion Questions:

  1. What is product placement?
  2. Where might you see product placement?
  3. Have you ever noticed product placement before? If so, where?
  4. Why would a business or brand want its products featured in various entertainment platforms?
  5. Can you think of an example of a product or brand that was on-screen during last summer’s Barbie movie?
  6. Why do you think brands are still trying to align with a movie that was out last summer?
  7. What is reverse product placement?
  8. How might this story represent an example of reverse product placement?
  9. Do you think the hot pink flip phone will be a popular item this summer? Why or why not?
  10. What other examples of reverse product placement opportunities might come from the Barbie movie? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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