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Brands

Brand Loyalty

How Taco Bell’s Marketing Engine Embraces Culture and the Customer

The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again. Click here to read the story at qsrmagazine.com. Discussion Questions:

By Chris Lindauer, 12 months06/01/2024 ago
Brand Loyalty

Gatorade has a new loyalty program

Gatorade has launched its first-ever rewards program available exclusively through its new membership platform Gatorade iD. Consumers can now earn points on in-store and online purchases, which can be used for rewards. Click here to read the story at brand-innovators.com. Discussion Questions:

By Chris Lindauer, 12 months05/26/2024 ago
Brands

First Look: Wayfair opens its first large-format store — complete with restaurant

Digitally native Wayfair Inc. has given its namesake brand the supersized treatment in brick-and-mortar. Click here to read the story at chainstoreage.com. Discussion Questions:

By Chris Lindauer, 12 months05/26/2024 ago
Brands

How Neutrogena missed out on the $42 billion beauty boom

For one executive, the clearest sign that Neutrogena had lost its way came when their daughter started buying CeraVe facewash and moisturizer. Click here to read the story at dallasnews.com. Discussion Questions:

By Chris Lindauer, 1 year05/19/2024 ago
Advertising

Hamburger Helper’s iconic mascot ‘Lefty’ returns in national ad campaign

Eagle Foods is re-launching the iconic Hamburger Helper brand and its legendary talking glove mascot, Lefty.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 1 year05/05/2024 ago
Brand Loyalty

Celebrate the total solar eclipse with freebies and deals from Krispy Kreme, Pizza Hut, and more

If somehow you haven’t yet heard, a rare celestial event is taking place on Monday, April 8: A total solar eclipse will be visible in parts of North America.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 1 year04/07/2024 ago
Branding

Subway to Start Selling Sauces in U.S. Grocery Stores

Subway is teaming up with T. Marzetti Company, a leading specialty foods manufacturer, to give consumers more of its most beloved sauces, just in time for National Sauce Month. Four sauce flavors, which can be used for dipping, cooking and more, are debuting at grocery stores and retailers across the Read more…

By Chris Lindauer, 1 year03/23/2024 ago
Brands

Pitbull’s Big Vegas Restaurant Opening Is…Inside a Walmart

Las Vegas has played host to some of Miami’s biggest hotspots in recent years. Late-night South Beach restaurant Villa Azur opened in late 2022.  Click here to read the story at eater.vegas.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago
Brands

Mars Wrigley promotes chewing gum as tool to address ‘micro-stresses’

Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 1 year03/16/2024 ago
Branding

Gatorade Water Splashes Onto Shelves Nationwide

Gatorade today announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle. Click here to read the press release at prnewswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago

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