Marketing Currents - Business and Marketing Current Events

First Look: Wayfair opens its first large-format store — complete with restaurant


Digitally native Wayfair Inc. has given its namesake brand the supersized treatment in brick-and-mortar.

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Discussion Questions:

  1. What is “place” as it relates to the marketing mix?
  2. Why is place important?
  3. What is a brick-and-mortar retail store?
  4. How is it different from e-commerce?
  5. What type of business is Wayfair?
  6. How does the introduction of Wayfair’s physical storefront change the dynamics between its brick-and-mortar and e-commerce operations?
  7. How would you describe the Wayfair brand? What are they known for?
  8. What is inventory management?
  9. What is unique about how Wayfair has managed its approach to inventory management in the past?
  10. What is distribution?
  11. How might this news represent a possible shift in distribution strategy for Wayfair?
  12. Why would they want to open a brick-and-mortar location?
  13. Why do you think they built such a big store?
  14. Where are they opening this location? How do you think they decided on that location?
  15. Do you think they will open more locations in the future? Why or why not? What factors might influence that decision?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.