Marketing Currents - Business and Marketing Current Events

Celebrate the total solar eclipse with freebies and deals from Krispy Kreme, Pizza Hut, and more

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If somehow you haven’t yet heard, a rare celestial event is taking place on Monday, April 8: A total solar eclipse will be visible in parts of North America. 

Click here to read the story at fastcompany.com.

Discussion Questions:

  1. What is promotion?
  2. What is a publicity stunt?
  3. Why do brands engage in publicity stunts?
  4. Do you think publicity stunts always provide a brand with the desired results? Why or why not?
  5. How might the total solar eclipse provide brands with marketing opportunities?
  6. Why do you think the Dippin’ Dots eclipse promotion is only available online and not in stores?
  7. What is Krispy Kreme doing to tie the brand to the eclipse event?
  8. Why do you think Oreo partnered with Krispy Kreme for this event?
  9. Describe Sonic’s eclipse-themed marketing, based on information from this story.
  10. What do you think they hope to accomplish with the promotion?
  11. How long is the SunChips promotion available? Why do you think they are only making the offer available for such a short time?
  12. How might Burger King’s eclipse-themed promotion help them to build brand loyalty?
  13. If you were a brand, would you engage in eclipse-themed marketing? Why or why not?
  14. ACTIVITY – Design a promotion or publicity stunt for one of your favorite brands with an eclipse theme.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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