White Castle has long been a late-night hot spot, the last stop after a fun night, the place to gather for nocturnal cravings. Click here to read the story at prnewswire.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How might this story represent an example Read more…
Google launched a campaign calling out Apple texting issues between iPhones and Android phones. For many iPhone users, there is a common annoyance when it comes to texting: A friend switches to Android and the message bubbles in the group chat turn green. Click here to read the story at Read more…
One of America’s most iconic toy stores is returning to brick-and-mortar retail just in time for this year’s holiday season. Click here to read the story at nbcwashington.com. Discussion Questions: Why do you think Toys ‘R’ Us filed for bankruptcy? Why do you think the company has struggled in the Read more…
Following a “successful first foray” into NFTs with Adidas Originals in January, Prada is introducing NFTs to its own limited-edition Timecapsule product drop collection, the Italian luxury house says. Click here to read the story at voguebusiness.com. Discussion Topics: What is a brand? What is a luxury brand? What makes Prada Read more…
Bazooka® Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.” Click here to read the story at prnewswire.com. Discussion Questions: What is Bazooka? What is brand image? How would you describe Bazooka’s brand image? What is a PSA? Read more…
At some point during the past two-plus years, it seems like all of us dipped our toes (or nos orteils or le dita dei piedi) into Duolingo, the free language app that allows you to learn more than 40 different languages, and periodically disappoint its cartoon owl mascot in the process. Click here to read Read more…
Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough. Click here to read the story at baltimore.com. Discussion Questions: Why would Goldfish introduce an Old Bay flavor? Why would Old Bay want to be featured as a Goldfish flavor? What Read more…
The makers of brand-name products such as Tide detergent and Kraft Macaroni & Cheese are bolstering their defenses against store-brand rivals like Walmart’s Great Value products as shoppers’ budgets start to show signs of strain due to persistent inflation. Click here to read the story at nbcnews.com. Discussion Questions: What Read more…
Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on which label they align with. “Are you Coke or Pepsi?” is a question that frequently appears on personality Read more…
For over 50 years people have used April 22 to celebrate Earth Day and demonstrate support for environmental protection. More than ever people are starkly aware of the dangers of climate change and the extreme measures that need to be taken in order to maintain our way of life. Click Read more…