Marketing Currents - Business and Marketing Current Events

Toys ‘R’ Us Is Making a Comeback With Shops in Macy’s Stores Nationwide


One of America’s most iconic toy stores is returning to brick-and-mortar retail just in time for this year’s holiday season. 

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Discussion Questions:

  1. Why do you think Toys ‘R’ Us filed for bankruptcy?
  2. Why do you think the company has struggled in the last five years?
  3. What is brick-and-mortar retail?
  4. How did the pandemic impact brick-and-mortar retail?
  5. What is a brand?
  6. Is Toys ‘R’ Us a brand?
  7. Why would Macy’s want to open Toys ‘R’ Us stores within their own locations?
  8. How might Toys ‘R’ Us benefit from opening within Macy’s?
  9. What is seasonal marketing?
  10. Why is it important for the stores to open in time for the holidays?
  11. In your opinion, will this strategy help to get Toys ‘R’ Us back on track? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.