Marketing Currents - Business and Marketing Current Events

Old Bay Goldfish sold out online within nine hours, but more are headed for store shelves


Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough.

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Discussion Questions:

  1. Why would Goldfish introduce an Old Bay flavor?
  2. Why would Old Bay want to be featured as a Goldfish flavor?
  3. What is a brand collaboration?
  4. Why do brands collaborate on products?
  5. How might both brands benefit from this partnership?
  6. Why is it important for both brands to benefit?
  7. Why do you think they chose to release this product in the summer?
  8. What is a limited edition product?
  9. Why do you think Old Bay Goldfish are only being offered for a limited time?
  10. Why do you think customers were limited to just four bags per order with the initial online offering?
  11. Why do you think they chose to release the product online initially?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.