Marketing Currents - Business and Marketing Current Events

Could Target launch a membership program? Here’s who they would be competing against


One of the greatest things about shopping at big-box stores nowadays is how fierce the competition is. 

This may not sound like something great if you are, say, operating one of these stores. But if you’re a customer, you only stand to benefit. 

Click here to read the story at

Discussion Questions:

  1. What is a membership program as it relates to businesses?
  2. Do you belong to any membership or loyalty programs? If so, what is one example?
  3. What is a big-box store?
  4. What is brand loyalty?
  5. Why is brand loyalty important to big-box stores?
  6. Are you, your family, or friends loyal to any one brand of big-box store?
  7. Why do you think big-box stores offer membership programs?
  8. Why might some companies charge a fee for joining a membership program while others are free?
  9. Target is reportedly considering the launch of a membership program. Why?
  10. Who might represent direct competition to Target?
  11. How might a membership program help them from a competition perspective?
  12. How might they also benefit from a brand loyalty perspective?
  13. What types of perks do Target’s competitors offer, based on what you learned in this news story?
  14. What types of perks do you think Target will need to offer to encourage consumers to participate? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.