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Competition

Competition

The hottest amenity in hotels these days? Anything to keep you fit.

In the last few years, the health-meets-travel trend has reached new heights, in no small part thanks to gyms themselves. In 2019 the luxury fitness-club empire Equinox opened its first hotel in New York City. Click here to read the story at cntraveler.com. Discussion Questions:

By Chris Lindauer, 1 year02/04/2024 ago
Competition

Coca-Cola’s BodyArmor launches zero sugar offering in battle with Gatorade

BodyArmor is launching a zero-sugar product as the Coca-Cola-owned brand takes aim at a similar Gatorade beverage from rival PepsiCo.  Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Brands

Dog soda? Yeah, that’s a thing (and it’s pricey)

If you’re a dog owner and you’ve been thinking that there just aren’t enough flavored beverages for pooches, worry no more. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
Competition

Taco Bell throws shade at McDonald’s with debut of ‘premium’ nuggets. ‘This is real chicken.’

There’s nothing Mexican about chicken nuggets, but that doesn’t bother Taco Bell. Starting today, October 12, the chain is testing Crispy Chicken Nuggets in select stores as the chain plans to disrupt a category where it sees weakness. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
Competition

Amazon sued by FTC and 17 states over allegations it inflates online prices and overcharges sellers

U.S. regulators and 17 states are suing Amazon over allegations the e-commerce behemoth abuses its position in the marketplace to inflate prices on and off its platform, overcharge sellers and stifle competition. Click here to read the story at apnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago
Competition

United unveils new first-class seats in nearly once-in-a-decade refresh

United Airlines on Wednesday unveiled its first new seat in nearly a decade for passengers at the front of the plane, becoming the latest carrier to upgrade its cabin as airlines battle for high-paying travelers. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Brand Loyalty

What happened to Jeep? The mother of all SUVs has lost its edge as sales fall and cars pile up on dealer lots

Jeep is an iconic American brand. But amid a number of challenges and increasing competition from other automakers, it has seen its growth falter in recent years. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Branding

Meta, Microsoft, hundreds more own trademarks to new Twitter name

Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years08/01/2023 ago
Brand Loyalty

McDonald’s Happy Meal Toys: New Releases, Activities, More

Wondering what makes McDonald’s Happy Meals so happy? Although chicken nuggets and fries are loved by most kids, it’s not just the food that kids get so excited about—it’s those fantastic toys inside the box! Click here to read the story at parade.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Branding

Taco Tuesday throwdown: Taco Bell challenges Taco John’s to ‘liberate’ trademark

Taco Bell is asking the U.S. regulators for permission to use the phrase “Taco Tuesday,” originally trademarked by Taco John’s. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago

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