Among the many places to get a banh mi in Houston is the drive-through lane at Saigon Hustle. The seven-month-old spot was started by Cassie Ghaffar and Sandy Nguyen, in part to create something for busy parents who don’t want to deal with getting kids out of cars and into restaurants. Click here to read the Read more…
Taco Bell’s newest location ditches the dining room and has four drive-thru lanes instead. Click here to read the story at cnn.com. Discussion Questions: What is place as it relates to the marketing mix? How might this story demonstrate the concept of place? Based on information from this story, describe how Read more…
With more people preparing coffee at home because of the pandemic, the market for fun-flavored creamers and beans — Almond Joy! S’Mores! Strawberry cheesecake! — is exploding as we bring our Dunkin’ Donuts and Starbucks taste buds to the living room. Click here to read the story at axios.com. Discussion Read more…
Stop me if you’ve heard this one before: A major international company is leveraging its tech platform and the data it has amassed on consumers to drive revenue for advertisers. Click here to read the story at costar.com. Discussion Questions: What is advertising? What is data as it relates to Read more…
The makers of brand-name products such as Tide detergent and Kraft Macaroni & Cheese are bolstering their defenses against store-brand rivals like Walmart’s Great Value products as shoppers’ budgets start to show signs of strain due to persistent inflation. Click here to read the story at nbcnews.com. Discussion Questions: What Read more…
Burger King debuted its loyalty program in February 2021 before expanding it nationwide last fall. Since then, the company has offered a wide array of perks to draw in customers, including low-priced burgers and a chance to win cryptocurrency. Rewards members can also upsize one drink, fries or hash browns for free per Read more…
Consumers plan to spend an average $169.79 this year on Easter-related items, according to results of the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Click here to read the story at nrf.com. Discussion Questions: What is market research? What are the different types Read more…
Saving money can take a little extra effort: clipping coupons, searching for a promotional code, signing up for an email list….But Amazon sometimes makes us check a box to save. Huh? Those orange “coupon” banners below the price on Amazon’s online store are a head-scratcher. Click here to read the Read more…
As Covid restrictions ease, expect to see more malls morph into family entertainment destinations where shopping may not even be what draws shoppers in. Retail analysts say it’s become necessary for mall operators to diversify the in-mall experience beyond shopping in order to stay relevant to consumers — especially as Read more…
On a recent Saturday afternoon, Alex Santos journeyed to his local Ikea with a singular mission: the procurement of a new Poäng chair. It was a simple in-and-out task. But 3 hours later, the 37-year-old IT manager found himself in the parking lot, slightly stupefied, with a shopping cart full of hand Read more…