Marketing Currents - Business and Marketing Current Events

More Consumers Hunting for Bargains this Easter


Consumers plan to spend an average $169.79 this year on Easter-related items, according to results of the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

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Discussion Questions:

  1. What is market research?
  2. What are the different types of research?
  3. What type of research might best describe the data shared in this news story?
  4. Why is market research important to companies?
  5. What can we learn about consumers and their shopping habits from the market research described in this news story?
  6. What types of companies might benefit from the data shared in this news story?
  7. According to this news story, what spending category will be the largest this Easter holiday?
  8. Why do you think more consumers are bargain hunting this year?
  9. How might marketers respond accordingly? Be prepared to share your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.