Marketing Currents - Business and Marketing Current Events

Instacart Launches ‘You’ve Got This, Parents’ Back-to-School Promotion


Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states.

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Discussion Questions:

  1. What is a marketing campaign?
  2. Why do businesses and brands launch marketing campaigns?
  3. What type of business is Instacart?
  4. How would you describe this campaign from Instacart?
  5. What is a target market?
  6. Why is it important for a business or brand to identify a target market when creating a marketing campaign?
  7. Who do you think might represent the target audience for this campaign from Instacart?
  8. Why might Instacart want to reach this group of consumers?
  9. What is seasonal marketing?
  10. Does “back-to-school” represent a seasonal marketing opportunity for businesses and brands?
  11. What types of businesses and brands might benefit most from a back-to-school marketing campaign? Why?
  12. Why do you think Instacart is launching a back-to-school campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.