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Distribution

Brand Loyalty

What happened to Jeep? The mother of all SUVs has lost its edge as sales fall and cars pile up on dealer lots

Jeep is an iconic American brand. But amid a number of challenges and increasing competition from other automakers, it has seen its growth falter in recent years. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Distribution

Prebiotic soda Olipop approaches $200 million in annual sales — and CEO says Coca-Cola and PepsiCo have already come knocking

Prebiotic soda maker Olipop is set to cross $200 million in annual sales this year, just five years after it arrived on grocery store shelves. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Branding

Tillamook wants to be nation’s favorite brand

It’s been a year since Oregon’s Tillamook County Creamery Association won recognition as a Certified B Corporation for its sustainable and worker-friendly farming practices. Now the dairy cooperative wants to use that designation to build credibility and trust beyond the West Coast. Click here to read the story at farmprogress.com. Read more…

By Chris Lindauer, 2 years04/23/2023 ago
Business Plan

How a Secret Pink Drink Consumed by NHL Pros Became the Powerhouse Brand BioSteel

Former NHL star Mike Cammalleri and co-founder John Celenza discuss the launch and growth of their health and hydration-focused company BioSteel. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years04/23/2023 ago
Distribution

Cup Noodles’ new flavor tastes like egg, sausage and maple syrup pancakes

If you have had ramen for breakfast (I still think about a bacon and buttered toast version I had at a brunch spot in Brooklyn), you probably haven’t experienced it like this. Cup Noodles, the classic instant ramen brand that comes in its own convenient container, is releasing a new Breakfast flavor. Click Read more…

By Chris Lindauer, 2 years04/02/2023 ago
Brand Loyalty

Hidden Valley and Van Leeuwen Release Ranch Ice Cream at Walmart 

Ranch enthusiasts have a whole new way to enjoy the creamy salad dressing. On Thursday, Hidden Valley unveiled a new collaboration with Brooklyn-based ice cream parlor Van Leeuwen: Hidden Valley Ranch ice cream. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
Brands

Pop it yourself! AMC movie theater popcorn coming to Walmart with new at-home snack line

You soon won’t have to go to a movie theater to snack on AMC’s popcorn.  The nation’s largest movie theater chain announced Tuesday it’s launching a new line of microwave and ready-to-eat popcorn products that will be exclusively available at Walmart.  Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Distribution

What happened to Glossier

If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
Distribution

Rent the Runway’s fashion comes to Amazon, including preworn items and design exclusives

Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. Click here to read the story at techcrunch.com Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago
Branding

Amazon Will Sell A Kitchen Device That Makes Cheetos Dust

Consumers truly cannot get enough Cheetos – scientifically speaking. In 2020, 5.17 million U.S. consumers put away “eight or more bags” by themselves, via Statista. Click here to read the story at tastingtable.com. Discussion Questions: What is branding? How might Cheetos dust provide an example of branding? According to this story, Read more…

By Chris Lindauer, 3 years11/20/2022 ago

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