Marketing Currents - Business and Marketing Current Events

Pop it yourself! AMC movie theater popcorn coming to Walmart with new at-home snack line


You soon won’t have to go to a movie theater to snack on AMC’s popcorn. 

The nation’s largest movie theater chain announced Tuesday it’s launching a new line of microwave and ready-to-eat popcorn products that will be exclusively available at Walmart. 

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Discussion Questions:

  1. What is distribution?
  2. Why is distribution important in business?
  3. What is exclusive distribution?
  4. What is product development?
  5. Why do you think AMC developed a line of home popcorn products?
  6. Why do you think they chose to make the product available exclusively at Walmart?
  7. How might Walmart benefit from the exclusive distribution detail with AMC?
  8. What is a brand?
  9. What is brand extension?
  10. How might the name “AMC” help to capture the attention of shoppers at Walmart?
  11. Why do you think they chose to make the new product available the day before the 95th Academy Awards?
  12. AMC anticipates a broader distribution for the products at some point. What might that look like? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.