Marketing Currents - Business and Marketing Current Events

Amazon Will Sell A Kitchen Device That Makes Cheetos Dust


Consumers truly cannot get enough Cheetos – scientifically speaking. In 2020, 5.17 million U.S. consumers put away “eight or more bags” by themselves, via Statista.

Click here to read the story at

Discussion Questions:

  1. What is branding?
  2. How might Cheetos dust provide an example of branding?
  3. According to this story, what is the Cheetos dust actually called?
  4. How does Cheetos dust provide Frito-Lay with an opportunity to differentiate Cheetos from other snack products?
  5. How might a device that sells Cheetos dust provide an example of brand extension?
  6. What is distribution?
  7. Why is distribution an essential function of marketing?
  8. Why do you think the Cheetos duster device is being sold exclusively at Amazon?
  9. What is promotion?
  10. What type of promotion is a limited-time offer?
  11. Why do you think the Cheetos duster is only being offered for a limited time?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.