Marketing Currents - Business and Marketing Current Events

Cup Noodles’ new flavor tastes like egg, sausage and maple syrup pancakes


If you have had ramen for breakfast (I still think about a bacon and buttered toast version I had at a brunch spot in Brooklyn), you probably haven’t experienced it like this. Cup Noodles, the classic instant ramen brand that comes in its own convenient container, is releasing a new Breakfast flavor.

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Discussion Questions:

  1. What is product management?
  2. What is a product life cycle?
  3. At what stage of the life cycle is the new flavor of Cup Noodles’ ramen?
  4. Why do you think Cup Noodles would introduce a breakfast flavor?
  5. Do you think the new flavor will be popular? Why or why not?
  6. What is distribution?
  7. Why is distribution important?
  8. What is exclusive distribution?
  9. How might Cup Noodles’ benefit from an exclusive distribution partnership with Walmart for the new flavor?
  10. How might Walmart benefit from the partnership?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.