• Home
  • About SCC
    • About SCC
    • Contact SCC
    • Privacy Policy
  • Curriculum
    • Request a Sample
    • Business of Sports & Entertainment
    • Marketing Insights
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
      • Hall of Champions
    • Certificate Programs & Mini Curriculum
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register
  • My Account
  • Login

Gamification

Brands

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Consumer Engagement

Walmart Dives Deeper Into Drones and Roblox

Walmart is rolling out initiatives emphasizing engagement and expanding consumer offerings, including drone delivery and developing experiences within Roblox’s virtual gaming platform. Click here to read the story at risnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago
Brand Loyalty

Sweetgreen is asking customers to pay $10 a month for its new loyalty program

Sweetgreen has a Monday and Friday problem.  The salad-and-grain-bowl chain was riding high pre-pandemic as increasing numbers of office workers relied on it for their daily desk salads.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Branding

Lucky Charms & Niantic Launch New AR Mobile Game

Everyone’s favorite Leprechaun-themed breakfast cereal Lucky Charms has partnered with augmented reality (AR) specialists Niantic to launch Journey to the Gems, a new AR mobile game that has you scouring real-world parks in search of “magically delicious charms” hidden throughout the environment. Click here to read the story at vrscout.com. Discussion Questions: Read more…

By Chris Lindauer, 3 years10/09/2022 ago
Brand Loyalty

Wendy’s new location is an immersive experience

There is a new way to satisfy that Made to Crave menu from Wendy’s. In a recent announcement, the brand has expanded to a new location. Are you ready to step into the metaverse and get a new taste of that fast food done right? Click here to read the Read more…

By Chris Lindauer, 3 years04/03/2022 ago
Demographics

McDonald’s taps into Twitch culture with ‘Friendsgaming’ promotion

McDonald’s USA LLC is giving gamers an alternative to Thanksgiving by teaming with the FaZe Clan, the game-focused media platform, to host a “Friendsgaming” day on Nov. 20. Click here to read the story at nrn.com. Discussion Questions: What is promotion? What are the different types of promotion? How would Read more…

By Chris Lindauer, 4 years11/07/2021 ago
Consumer Engagement

The Power and Pitfalls of Gamification

When you walk 10,000 steps in a day, your Fitbit rewards you with a jiggle and some virtual fireworks, giving you a reason to pause and smile with pride. When you practice a foreign language on Duolingo multiple days in a row, you earn a “streak” and are encouraged to Read more…

By Chris Lindauer, 4 years05/23/2021 ago
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020-2025, Sports Career Consulting, LLC. All Rights Reserved.