Marketing Currents - Business and Marketing Current Events

Why Marriott Bonvoy Made a Video Game on Fortnite


Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience.

Click here to read the story at

Discussion Questions:

  1. What is digital marketing?
  2. How might Marriott’s decision to enter the metaverse illustrate the concept of digital marketing?
  3. Why do you think Marriott would want its brands in Fortnite?
  4. Based on what you learned in this news story, describe Marriott Bonvoy Land.
  5. What is consumer engagement?
  6. How might a presence in Fortnight help Marriott to boost levels of consumer engagement?
  7. What is a target market?
  8. What is a brand?
  9. Which Marriott brands are featured in Fortnite?
  10. How might that help to describe the target market for those brands?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.