Marketing Currents - Business and Marketing Current Events

Toys ‘R’ US to open stores across US, including airports and cruise ships


Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships.

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Discussion Questions:

  1. What is the marketing mix?
  2. What are the different components of the marketing mix?
  3. What is “place”?
  4. Why is place an important component of the marketing mix?
  5. How would you describe the Toys ‘R’ Us marketing mix?
  6. Why would they want to open stores at airports and on cruise ships?
  7. Where will the first airport store be located?
  8. Why do you think the company chose that particular airport?
  9. Why do you think they have locations inside Macy’s stores around the country?
  10. Why might that be important from a retail perspective?
  11. How might Macy’s benefit from Toys ‘R’ Us presence in their stores?
  12. How did that partnership help to revive Toys ‘R’ Us?
  13. Why do you think they are opening new locations in the 2024 holiday season?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.