Marketing Currents - Business and Marketing Current Events
Category: Marketing Mix

7-Eleven to Drop Prizes Every Week this Summer for Brainfreeze Season

Get ready to turn up the heat because 7-Eleven, Inc. is officially entering Brainfreeze Season – a time to hang loose, try new things, make unforgettable memories and take summer from a ten…to an ELEVEN. Click here to read the story at qsrmagazine.com. Discussion Questions: What is promotion? What is Brainfreeze Season? How might

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The Incredible Shrinking Car Dealership

Few people love car dealerships. They’re stressful and sprawling, and it’s hard to shake the feeling that someone is getting a raw deal. Click here to read the story at wired.com. Discussion Questions: What is this news story about? Why is place an important component of the marketing mix? How might this

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See inside Facebook’s first ever physical retail location

Facebook is getting into physical retail for the first time, next month opening its own Meta location to offer its VR headsets and glasses directly to potential buyers as it tries to stoke interest in products vital to its metaverse ambitions. Click here to read the story at business insider.com. Discussion Questions: What is retail?

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Arizona Iced Tea Founder Says 99-Cent Price Tag Isn’t Going Away

Arizona Beverages’ chairman and co-founder Don Vultaggio knows the value of a relationship. This shrewd understanding, he told TODAY Food in an interview, is why despite recently witnessing inflation rates hit a 40-year high, he’s sold his iced tea drinks at the same exact same price for years.  Click here to read the

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