Marketing Currents - Business and Marketing Current Events
Category: Marketing Mix

Skittles is Releasing a Candy Dispensing Bed for $1.50 USD

Skittles and Simmons Bedding Company have formed an unlikely alliance, revealing a “Simmons Sweet Sleep Bed” that combines a candy-dispensing unit with a murphy bed. Click here to read the story at hypebeast.com. Discussion Questions: What is publicity? What is a “stunt” as it relates to marketing? How do marketing stunts

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TJ Maxx is raising prices on some upscale brands

TJ Maxx’s stores have been popular in the pandemic with shoppers looking to score bargains on designer brands — but it’s been raising prices on some of those upscale products. Click here to read the story at cnn.com. Discussion Questions: What is pricing? Why is pricing an important component of

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