Marketing Currents - Business and Marketing Current Events

Pizza Hut Will Deliver ‘Goodbye Pies’ with a Break-Up Message for Valentine’s Day


It’s over, but at least you have pizza.

Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex.

Click here to read the story at

Discussion Questions:

  1. What is seasonal marketing?
  2. Why is Valentine’s Day an important time of year for some companies?
  3. What types of companies might benefit most from Valentine’s Day?
  4. What is promotion?
  5. Why is promotion an important piece of the marketing mix?
  6. What is a brand?
  7. Name two different brands that might benefit from a Valentine’s Day promotion (Applebee’s or Hershey’s for example). Why is Valentine’s Day important to them?
  8. What is promotion?
  9. Describe this promotion from Pizza Hut.
  10. What do you think the goal of this promotion might be?
  11. Do you think a lot of consumers will use its “excuse generator” or actually deliver break-up pizzas? If not, then why is Pizza Hut doing this?
  12. Pizza Hut has a new limited-edition item on the menu. What is it? How might this promotion help to create awareness or encourage consumers to try the new item?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.