Marketing Currents - Business and Marketing Current Events
Category: Marketing Plan

Burger King has a plan to make you fall in love with the Whopper again

The past few years have been tough for Burger King.  Missteps during the pandemic caused the chain to lag behind competitors.  Click here to read the story at cnn.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Who might represent direct competition to Burger King? Who

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Velveeta is staging a comeback

In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves.  Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with

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Domino’s tried to sell pizza to Italians. It failed

Seven years after its debut in the country, the American pizza giant has formally shut its storesafter it failed to win over locals who preferred homegrown options, according to a report by Milano Today. Click here to read the story at cnn.com. Discussion Questions: What is international business? Why would Domino’s be interested

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The Incredible Shrinking Car Dealership

Few people love car dealerships. They’re stressful and sprawling, and it’s hard to shake the feeling that someone is getting a raw deal. Click here to read the story at wired.com. Discussion Questions: What is this news story about? Why is place an important component of the marketing mix? How might this

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What Chipotle’s Upcoming Dessert Menu Means for Fast Food

It’s first-quarter earnings call season, nerds. These calls offer a cornucopia of data for fast food industry obsessives, highlighting the highs, lows, and tragic failures of the industry on a quarterly basis. Click here to read the story at thetakeout.com. Discussion Questions: From a business perspective, what is a quarter?

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Coca-Cola introduces a first-of-its-kind flavor

Coke’s new flavor is out of this world. At least, that’s the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar. Click here to read the story at cbs46.com. Discussion Questions: What is product development? Why do companies like Coca-Cola

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