Marketing Currents - Business and Marketing Current Events
Category: Marketing Plan

What Chipotle’s Upcoming Dessert Menu Means for Fast Food

It’s first-quarter earnings call season, nerds. These calls offer a cornucopia of data for fast food industry obsessives, highlighting the highs, lows, and tragic failures of the industry on a quarterly basis. Click here to read the story at Discussion Questions: From a business perspective, what is a quarter?

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Coca-Cola introduces a first-of-its-kind flavor

Coke’s new flavor is out of this world. At least, that’s the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar. Click here to read the story at Discussion Questions: What is product development? Why do companies like Coca-Cola

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How Success Happened for Harrie Bakst and Sara Weinstein

When Bakst and Weinstein first launched WCPG, their goal was to set up a business focused on impact by serving as an agency to brands looking for counsel and execution for purpose baked into partnerships. But the notion that an agency would regularly be retained by a brand to advise

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Lego is proving toys are still big business

Playtime has been moving online for years now. In January 2020, the CDC reported the following screen time statistics: US children between 8-10 spend an average of 6 hours per day in front of a screen US children between 11-14 spend an average of 9 hours per day in front

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Walmart investing in GM’s Cruise self-driving car company

Walmart is investing in Cruise, General Motors’ majority-owned self-driving vehicle subsidiary, as part of a new $2.75 billion funding round for the company. The decision to invest comes about five months after the companies started developing a pilot program to use Cruise self-driving vehicles for deliveries in Scottsdale, Arizona.  Click here to read the story

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