Marketing Currents - Business and Marketing Current Events
Category: Marketing Plan

Lego is proving toys are still big business

Playtime has been moving online for years now. In January 2020, the CDC reported the following screen time statistics: US children between 8-10 spend an average of 6 hours per day in front of a screen US children between 11-14 spend an average of 9 hours per day in front

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Walmart investing in GM’s Cruise self-driving car company

Walmart is investing in Cruise, General Motors’ majority-owned self-driving vehicle subsidiary, as part of a new $2.75 billion funding round for the company. The decision to invest comes about five months after the companies started developing a pilot program to use Cruise self-driving vehicles for deliveries in Scottsdale, Arizona.  Click here to read the story

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The High Cost of Chasing Netflix for NBCU and WarnerMedia

After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to

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Marketing Currents

How marketers convinced America to eat fish sticks

There is perhaps nothing more quintessentially American than the fish stick. Where else but in this nation could one freeze processed whitefish into a brick, cut it up into deep-friable strips, and ship it to a landlocked region like Kansas for immediate consumption? Click here to read the story at

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