Marketing Currents - Business and Marketing Current Events

Krispy Kreme Is Giving Away a Dozen Free Donuts to 2023 Graduates This Week

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For the fourth year in a row, Krispy Kreme is honoring graduates the sweetest way they can.

Click here to read the story at people.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Why is promotion important to a business or brand?
  4. What is the promotion mix?
  5. How might Krispy Kreme’s strategy of giving away free donuts to grads illustrate the concept of promotion?
  6. This is the fourth year Krispy Kreme has introduced the free donuts for grads marketing campaign. What do you think they hope to accomplish with the promotion?
  7. What is a marketing plan?
  8. Occasionally giving away free donuts is a key component to Krispy Kreme’s marketing plan. Why do you think that is?
  9. Why do you think it is important that they limit the number of times they run promotions like these?
  10. If you were advising Krispy Kreme on their next promotion, what would you suggest? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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