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Mergers and Acquisitions

Competition

Celsius Holdings to Acquire Alani Nu®, Creating a Leading Better-For-You, Functional Lifestyle Platform

Celsius today announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) for $1.8 billion, including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock.  Click here to read the story at businesswire.com. Read more…

By Chris Lindauer, 3 months03/01/2025 ago
Branding

Rockstar’s new rebrand is delightfully anti-energy drink

Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all the help it can get. Click here to read the Read more…

By Chris Lindauer, 1 year03/10/2024 ago
Competition

Inside Keurig’s evolution from single-serve novelty to coffee powerhouse

Once celebrated as a pioneer with its single-serve coffee pods, the future of the popular Keurig platform is increasingly built around its ability to replicate an array of coffeehouse-style drinks for a demanding consumer. Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Advertising

Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Distribution

Prebiotic soda Olipop approaches $200 million in annual sales — and CEO says Coca-Cola and PepsiCo have already come knocking

Prebiotic soda maker Olipop is set to cross $200 million in annual sales this year, just five years after it arrived on grocery store shelves. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Business Plan

Elon Musk is rebranding Twitter as X Corp

Twitter “no longer exists” and has merged with the newly created shell firm X Corp, according to an April 4 legal document filed by Twitter in a California court. CEO Elon Musk apparently confirmed the news by tweeting an X. Click here to read the story at qz.com. Discussion Questions:

By Chris Lindauer, 2 years04/15/2023 ago
Brands

L’Oréal buys Aesop in $2.5 billion deal, its biggest acquisition ever

L’Oréal is buying Australian brand Aesop in a deal that values it at $2.5 billion, in the biggest brand acquisition ever made by the French beauty giant. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years04/15/2023 ago
Competition

Microsoft signs 10-year deal to bring ‘Call of Duty’ to Nintendo in push to ease monopoly worries about Activision Blizzard acquisition

Microsoft Corp. and Nintendo Co. formalized their agreement to bring Call of Duty to Nintendo platforms for a decade, a move designed to allay fears about the blockbuster game becoming an Xbox exclusive. Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 2 years02/25/2023 ago
Branding

Elon Musk’s plan to turn Twitter into a super app is a step closer now that he owns the platform

Elon Musk has finally closed his $44 billion deal to buy Twitter, leaving employees and users wondering what he plans to do with the social media platform. Click here to read the story at businessinsider.com. Discussion Questions: What is entrepreneurship? What do you think makes Elon Musk a successful entrepreneur? Read more…

By Chris Lindauer, 3 years10/29/2022 ago
Branding

What this mega supermarket merger could mean for your grocery bills

In a mega-deal that could have a huge impact on grocery shopping in America, Kroger and Albertsons announced Friday plans to merge.  Click here to read the story at cnn.com. Discussion Questions: What is price as it relates to the marketing mix? Why is price such an important function of Read more…

By Chris Lindauer, 3 years10/21/2022 ago

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