Marketing Currents - Business and Marketing Current Events

What this mega supermarket merger could mean for your grocery bills


In a mega-deal that could have a huge impact on grocery shopping in America, Kroger and Albertsons announced Friday plans to merge. 

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Discussion Questions:

  1. What is price as it relates to the marketing mix?
  2. Why is price such an important function of marketing?
  3. In business, what is the difference between a merger and an acquisition?
  4. What governmental agency regulates mergers and acquisitions?
  5. Why does the government regulate mergers and acquisitions?
  6. According to this story, which major supermarket chains have announced plans to merge?
  7. Why is that significant?
  8. Why might this merger not end up actually happening?
  9. According to this story, how might the proposed merger impact prices?
  10. What is a store brand?
  11. This article suggests a merger could result in more store brands. Why?
  12. What is competition?
  13. What is a mom-and-pop store?
  14. How might the proposed merger impact competition in the grocery space, particularly for mom-and-pops?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.