Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
McCormick, known for its line of herbs and spices, announced last week a redesign of its core red cap-branded product packaging for the first time in nearly 40 years. It has designed the new packaging to better maintain freshness and minimize food waste while incorporating recycled content. Click here to read the Read more…
Former NHL star Mike Cammalleri and co-founder John Celenza discuss the launch and growth of their health and hydration-focused company BioSteel. Click here to read the story at entrepreneur.com. Discussion Questions:
A national TikTok ban in the U.S. would put an end to tourism agencies’ growing investment in the platform and push them to redirect it into Meta and Google’s social platforms as well limit their ability to influence global conversations about their destination. Click here to read the story at Read more…
Twitter “no longer exists” and has merged with the newly created shell firm X Corp, according to an April 4 legal document filed by Twitter in a California court. CEO Elon Musk apparently confirmed the news by tweeting an X. Click here to read the story at qz.com. Discussion Questions:
The ultimate dream for any truffle lover is to embark on a digging adventure for one of the world’s most-prized culinary delicacies. Click here to read the story at lbbonline.com. Discussion Questions:
Billionaire venture capitalist Mark Cuban has founded or invested early in hundreds of startup companies over the years. But only one of them, founded in January 2022, bears his name. Click here to read the story at finance.yahoo.com. Discussion Questions:
L’Oréal is buying Australian brand Aesop in a deal that values it at $2.5 billion, in the biggest brand acquisition ever made by the French beauty giant. Click here to read the story at cnn.com. Discussion Questions:
When it emerged on the global scene back in October 2021, the metaverse was held up as the next big thing in technology with Mark Zuckerberg even rebranding Facebook as Meta. Click here to read the story at qz.com. Discussion Questions:
Calling all jean lovers! American Eagle and e.l.f Cosmetics’ new partnership is what denim dreams are made of. Click here to read the story at people.com. Discussion Questions:
Sweetgreen said Thursday it has renamed its newest menu item as part of a tentative agreement with Chipotle Mexican Grill to resolve a lawsuit brought by the burrito chain. Click here to read the story at cnbc.com. Discussion Questions: