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Product Management

Brands

Kellogg’s wants you to add water to its new cereal

Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new Read more…

By Chris Lindauer, 3 years09/11/2022 ago
Branding

Apple is here to remind you that life (and your wallet) is precious

Steve Jobs famously induced John Sculley to quit his job at Pepsi and become the CEO of Apple by asking him if he wanted to keep selling sugar water or if he wanted to change the world. Click here to read the story at macworld.com. Discussion Questions: What is innovation? Read more…

By Chris Lindauer, 3 years09/11/2022 ago
Branding

Gatorade adds caffeine to its lineup with energy drink Fast Twitch

Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at cnbc.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent Read more…

By Chris Lindauer, 3 years09/04/2022 ago
Brand Loyalty

Apple’s Car Is Beloved Before It Even Exists

If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists. Click here to read the story at Bloomberg.com. Discussion Questions: What is a Read more…

By Chris Lindauer, 3 years09/04/2022 ago
Advertising

Velveeta is staging a comeback

In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves.  Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with Read more…

By Chris Lindauer, 3 years08/21/2022 ago
Consumer Behavior

Airbnb is rolling out ‘anti-party technology’ in the U.S. and Canada

Airbnb says it will use new methods to spot and block people who try to use the short-term rental service to throw a party. Click here to read the story at nbcnews.com. Discussion Questions: Based on information from this story, what is anti-party technology? What is the difference between a Read more…

By Chris Lindauer, 3 years08/21/2022 ago
Differentiation

Samsung’s Foldable Phones and the Cost of Dominance

This week Samsung unveiled its fourth generation of foldable phones the Galaxy Z Fold 4 and Galaxy Z Flip 4. Click here to read the story at medium.com. Discussion Questions: What is product management? Why is product management an important function of marketing? What is a product life cycle? What Read more…

By Chris Lindauer, 3 years08/12/2022 ago
Marketing Currents

Target Slashing Prices For Consumers Because They Have Too Much Inventory

Target is stuck with too much home decor and too many TVs. To clear out the glut, it will ramp up discounts. Click here to read the story at philadelphia.cbslocal.com. Discussion Questions: What is product management? Why is product management an important function of marketing? How does this story illustrate Read more…

By Chris Lindauer, 3 years06/12/2022 ago

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