Marketing Currents - Business and Marketing Current Events

Apple’s Car Is Beloved Before It Even Exists


If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists.

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Discussion Questions:

  1. What is a brand?
  2. Is Apple a brand?
  3. What are some other examples of car brands?
  4. What is brand loyalty?
  5. How might this story represent an example of brand loyalty?
  6. What is innovation?
  7. Why is innovation important in business?
  8. How might Apple be able to innovate the auto industry?
  9. What is a product life cycle?
  10. Which stage of the product life cycle might Apple’s vehicle be?
  11. What do you think Apple would need to do to be successful in selling its cars from a marketing perspective? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.