With more people preparing coffee at home because of the pandemic, the market for fun-flavored creamers and beans — Almond Joy! S’Mores! Strawberry cheesecake! — is exploding as we bring our Dunkin’ Donuts and Starbucks taste buds to the living room. Click here to read the story at axios.com. Discussion
Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. Click here to read the story at businesswire.com. Discussion Questions: What is market segmentation? What are the different ways a brand can segment a market? Who is Gen Z? What
Adidas is doubling down on its commitment to women with its latest chapter of the “Impossible is Nothing” campaign, spotlighting a global collective of inspiring women who are breaking down barriers in sport and beyond. Click here to read the story at marketing-interactive.com. Discussion Questions: What is market segmentation? What
In online gaming parlance, Coke’s new advertising effort to engage with the gaming community is getting “smoked”—and that’s an extreme understatement. As of today, a YouTube video accompanying the beverage giant’s new Real Magic “global brand philosophy and platform” had earned a whopping 56,000 dislikes to 3,900 likes. Click here
There is perhaps no greater mystery to the middle-aged marketing executive than the mind of the American teen. With its youthful perspectives, wildly unpredictable interests, and malleable brains, the 13-to-18-year-old demographic is often elusive to older, more legacy brands trying to uphold their popularity as the pulse of cool flows
It’s a juxtaposition that Alderete said is intentional. Gen Z today has a deep fondness for the ’90s and early 2000s, but they want those styles presented in a modern way. “The younger generation is very fascinated by the ’90s,” Alderete said. “And that’s our brand heritage. Click here to
While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers—especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. Click here to read the story at adweek.com. Discussion Questions: What are
At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive. I recently asked Brand USA CMO Tom Garzilli to fill us in. Click here to read the story at
Pop-Tarts is trying to round out its pitch to crucial Gen Z consumers through the partnership with Lyrical Lemonade, a collaborative first for the Kellogg brand. The multimedia company founded by 26-year-old Cole Bennett has scored attention for its music video work for high-profile artists such as Post Malone and
Gaming can be competitive, but above all it’s emotional. And nothing stirs the hottest, most primitive emotions in gaming like laggy internet. It can make the split-second difference between success and failure. Rage quits are real. The hardware casualties sacrificed to this monster of grief are … incalculable. Click here to