Marketing Currents - Business and Marketing Current Events

Target to invest $4 billion to speed along new stores and remodels, expand ability to fill online orders


Target said Tuesday that it hopes to build on recent growth by investing about $4 billion annually over the next few years to speed along new stores, remodel existing ones and increase its ability to quickly fulfill online orders.

That represents a step up for the retailer, which invested about $2.65 billion in 2020.

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Discussion Questions:

  1. Why is it important for companies to develop both long and short-term business and marketing plans?
  2. How might a SWOT analysis help a business develop long and short-term business and marketing strategies?
  3. According to Target’s CEO, has Target’s recent success been the result of a sales boost during the pandemic or because of effective long-term business planning? Why is that an important distinction to make?
  4. Why do you think Target wants to open new stores?
  5. Based on information from this story, the company plans to open new locations near college campuses. Why do you think that location is part of Target’s growth strategy?
  6. What is distribution?
  7. What is a distribution center?
  8. Why do you think Target is investing in its distribution?
  9. How might an effective distribution strategy elevate levels of consumer satisfaction?
  10. According to this news story, Target has “stood out from its rivals” during the pandemic. How has Target been able to gain a competitive advantage?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.