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SWOT Analysis

Business Plan

Avocados from Mexico CEO wants to get Gen Z to gobble up the fruit in 2024

“Avocados don’t get boring at all,” Alvaro Luque, the president and CEO of Avocados from Mexico, told Business Insider. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 1 year12/30/2023 ago
Branding

Lulu who? A cult brand takes on the booming culture of ‘dupes’

Scroll through TikTok, and there’s a dupe for seemingly everything.  Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to Read more…

By Chris Lindauer, 2 years05/14/2023 ago
Brands

Burger King has a plan to make you fall in love with the Whopper again

The past few years have been tough for Burger King.  Missteps during the pandemic caused the chain to lag behind competitors.  Click here to read the story at cnn.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Who might represent direct competition to Burger King? Who Read more…

By Chris Lindauer, 3 years10/09/2022 ago
Economics

What Chipotle’s Upcoming Dessert Menu Means for Fast Food

It’s first-quarter earnings call season, nerds. These calls offer a cornucopia of data for fast food industry obsessives, highlighting the highs, lows, and tragic failures of the industry on a quarterly basis. Click here to read the story at thetakeout.com. Discussion Questions: From a business perspective, what is a quarter? Read more…

By Chris Lindauer, 3 years05/01/2022 ago
Marketing Currents

Wordle: how a simple game of letters became part of the New York Times’ business plan

In just a few months, a simple five-letter puzzle has earned its creator a seven-figure sum. The growth of Wordle, in which players attempt to work out a mystery word, has been rapid.  At the start of November 2021, the online game was played by just 90 people. Click here to read Read more…

By Chris Lindauer, 3 years02/12/2022 ago
Consumer Behavior

Target to invest $4 billion to speed along new stores and remodels, expand ability to fill online orders

Target said Tuesday that it hopes to build on recent growth by investing about $4 billion annually over the next few years to speed along new stores, remodel existing ones and increase its ability to quickly fulfill online orders. That represents a step up for the retailer, which invested about $2.65 Read more…

By Chris Lindauer, 4 years03/07/2021 ago
Competition

The High Cost of Chasing Netflix for NBCU and WarnerMedia

After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…

By Chris Lindauer, 4 years02/07/2021 ago
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