Marketing Currents - Business and Marketing Current Events

Burger King has a plan to make you fall in love with the Whopper again


The past few years have been tough for Burger King. 

Missteps during the pandemic caused the chain to lag behind competitors. 

Click here to read the story at

Discussion Questions:

  1. What is competition?
  2. What is the difference between direct and indirect competition?
  3. Who might represent direct competition to Burger King?
  4. Who might represent indirect competition?
  5. This news story suggests Burger King made some missteps during the pandemic which resulted in the chain to lag behind competitors. What does that mean and what might be an example of a misstep?
  6. What is a SWOT analysis?
  7. How might Burger King approach a SWOT analysis based on its current market position?
  8. What is a marketing plan?
  9. Based on information from this story, what does Burger King’s marketing plan look like as it looks to get back on track?
  10. If you were a marketing professional working for Burger King, what would you do to help the company from a branding and sales perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.