Subway fanatics now have the ultimate way to show their love for the company, and win something nice along the way. All they have to do is legally change their name. Click here to read the story at usatoday.com. Discussion Read more…
Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter. Click here to read the story at cnn.com. Discussion Questions:
Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off. Click here to read the story at entrepreneur.com. Discussion Questions:
Chipotle wants you to score some free food when the U.S. women’s national soccer team scores during the 2023 World Cup. Click here to read the story at usatoday.com. Discussion Questions:
Wearing Oakland green and gold and Giants orange and black, thousands of fans from both sides of the bay stood together to protest the Athletics’ planned move to Las Vegas during San Francisco’s 2-1 victory Tuesday night. Click here to Read more…
Basketball fans have grown accustomed to seeing a wider variety of court designs than ever before. FIBA took that one step further. At the U19 Women’s Basketball World Cup 2023 on Friday, the organization unveiled a new LED glass floor Read more…
As fans worldwide prepare for what will be the most-watched women’s sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, is getting viewers ready for greatness Read more…
While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while Read more…
PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand’s summer campaign. Click here to read the story at digiday.com. Discussion Questions:
State Farm has spent a decade exploring gaming and esports marketing to reach younger consumers, resulting in last year’s successful esports competition “Gamerhood Challenge” that racked up 10 million views on Twitch. Click here to read the story at marketingdive.com. Read more…
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