Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Chick-fil-A is bringing its dipping sauces to grocery stores for the first time, the company announced Wednesday. The fast-food chain will sell 16-ounce bottles of its signature Chick-fil-A and Polynesian sauces at all Target, Publix, Walmart, and Winn-Dixie stores in Florida beginning in April. Click here to read the story Read more…
It’s not a rosy time for the travel and tourism industry. Hundreds of thousands of people depend on travelers to make their living, from the event planning companies that orchestrate multinational conferences, to the individuals who work behind hotel, car rental, and cruise ship reception desks. Entire communities, like those in the Virgin Islands Read more…
Despite its focus on fun and frights, Halloween has not been a holiday that’s yielded many surprises on the marketing front in recent years. The staleness that’s settled over the season has started to lift with the coronavirus pandemic, which has forced brands to rethink their strategies with an eye Read more…
McDonald’s launched the first Happy Meal in 1979. It was the brainchild of marketer Dick Brams, who had the idea of creating a meal just for kids – one that included a toy. The offerings back then included a McDoodler stencil, a McWrist wallet, an ID bracelet, a puzzle lock, Read more…
The Oculus Quest 2 has entered the marketplace with a lower price point ($299) and higher praise from reviewers and vocal social media fans. According to experts, this is an important first step for virtual reality (VR) – which has thus far failed to live up to expectations among both Read more…
The popular reality TV gameshow Big Brother now has its own mobile game, where people have the chance to win up to $1m as a virtual housemate or watch others take part in the game, much like the TV show. In the game, developed by 9th Impact alongside the show’s producer, Read more…
Fisher-Price has created a virtual museum on Instagram to celebrate its toy stories. The toymaker, founded in 1930, has created an explorable online archive with more than 90 exhibits organized by decade, including the rolling Snoopy Sniffer from 1938 and wearable Roller Skates, first introduced in 1983. Click here to Read more…
As Sony’s PlayStation and Microsoft’s Xbox prepare to unveil their next-generation products, the stakes are sky-high for both companies. But in the latest round of console wars between the hardware giants, Sony and Microsoft are playing very different games. Xbox Series X is out Nov. 10, followed two days later Read more…
The Hershey-owned brand is asking Instagram users to provide information about where to bring the “Trick-or-Treat Door,” an effort that likely will raise awareness for its stunt campaign. As people share posts in the photo-sharing app, there’s a greater likelihood other consumers will see the campaign and participate with their Read more…
It’s not likely you’ll ever brag how long you’ve had your toothbrush, but marketers also don’t usually advise a brand to advertise a product’s planned obsolescence. Start-up Goodwell Co. is now proclaiming in its first-ever ad campaign that it proudly sells “Toothbrushes that don’t last.” Click here to read the Read more…