Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Universal Orlando Resort has unveiled details about the new How to Train Your Dragon — Isle of Berk land. The new land is one of the five worlds featured at the all-new Universal Epic Universe theme park opening in 2025. Click here to read the story at hollywoodreporter.com. Discussion Questions:
QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50. Click here to read the story at variety.com. Discussion Questions:
The NHL team moving from Arizona to Salt Lake City will be known as Utah, at least initially, until a long-term name is determined. Click here to read the story at apnews.com. Discussion Questions:
Target Corporation today announced its limited-time pickleball collection in partnership with tennis and lifestyle brand Prince. Click here to read the story at corporate.target.com. Discussion Questions:
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for students will Read more…
Ninety Minor League Baseball teams open up Friday, joining the 30 Triple-A squads that kicked off the 2024 campaign on March 29. And with every Minor League season comes Minor League promotions, the vast array of theme nights and giveaways taking place on a nightly basis as supplements to the Read more…
Tourney Town presented by Capital One will have a full schedule of activities, interactive games, performances, autograph sessions and so much more! Click here to read the story at ncaa.com. Discussion Questions:
Boombox. Cardboard. Tracksuits. This kind of 80s imagery is still associated with breakdance today, four decades later. Admittedly, tracksuits are still around, but the art form and culture have evolved significantly, so the world has plenty of catching up to do. Click here to read the story at forbes.com. Discussion Read more…
This weekend March Madness culminates in the men’s Final Four in Phoenix, Arizona, and the women’s Final Four in Cleveland, Ohio. Click here to read the story at forbes.com. Discussion Questions:
NC State forward DJ Burns Jr. has wasted no time in capitalizing on his newfound national stardom. Click here to read the story at foxsports.com. Discussion Questions: