Competitive Edge - Sports & Entertainment Marketing News

Promotion Highlights for the 2024 MiLB Season


Ninety Minor League Baseball teams open up Friday, joining the 30 Triple-A squads that kicked off the 2024 campaign on March 29. And with every Minor League season comes Minor League promotions, the vast array of theme nights and giveaways taking place on a nightly basis as supplements to the on-field action.

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Discussion Questions:

  1. What is the difference between Major League Baseball (MLB) and Minor League Baseball (MiLB)?
  2. Why are ticket sales important to MiLB teams?
  3. Ticket sales help to drive attendance, but they are not the same thing. Why is attendance important to MiLB teams?
  4. What is promotion?
  5. What are the different types of promotion?
  6. Do you have a MLB or MiLB team in your area? Or both? If so, are you aware of any promotions they have offered in the past?
  7. Why do Minor League Baseball teams offer so many promotions?
  8. Have you ever attended a sporting event because of a promotion? If so, what was it?
  9. Why do you think Minor League Baseball teams offer more creative (and sometimes crazy) promotions than Major League Baseball teams?
  10. What is a theme night?
  11. How do you think theme nights help to increase attendance?
  12. What is an industry trend?
  13. Why do you think “alternate identity” promotions are such a popular trend in Minor League Baseball?
  14. What is one example of an “alternate identity” promotion from this news story?
  15. Which team is offering hot dog scented candles as a promo item giveaway this season?
  16. Why do you think they are offering such a strange giveaway item? Do you think it will help draw people to the ballpark? Why or why not?
  17. Why do you think pop culture promos are so trendy with MiLB teams?
  18. What is one example of a MiLB team tying a promotion to the eclipse? Why do you think teams want to create a promotion around the eclipse?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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