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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
1.3 - Marketing Mix

Detroit Lions playoff tickets vs. Rams most expensive ever for wild-card game

Looking for Detroit Lions playoff game tickets? By now, you know the Lions host Matthew Stafford and the Los Angeles Rams on Sunday night in a wildly anticipated matchup and the first-ever Lions playoff game at Ford Field in Detroit since it opened in 2002. Click here to read the Read more…

By Chris Lindauer, 1 year01/14/2024 ago
Consumer Behavior

What is so special about Stanley cups? The psychology behind the year’s thirstiest obsession

Bella Boye is the proud owner of a limited-edition Stanley x Starbucks quencher, the shiny pink tumbler that is going viral online. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Advertising

Pepsi endorses a different kind of ‘wild side’ in millennial-focused Wild Cherry campaign

Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Business Plan

OpenAI’s custom GPT Store is now open for business

OpenAI’s GPT Store, where users can share their custom chatbots, finally launched Wednesday after a monthslong delay. Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Brands

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Business Plan

Walmart: Drone delivery will soon be available to most DFW residents

Walmart is greatly expanding its drone delivery services in North Texas. The service is already in operation from about a dozen stores in Dallas, Plano, Frisco, and Rowlett. Click here to read the story at fox4news.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
2.3 - The SEM Product

College Football Playoff expansion to 12 teams in 2025 and beyond, explained

This is the final year we’ll need to deal with controversy when it comes to selecting the College Football Playoff. Okay, that’s probably not true — but 2024 will be the last year we’ll have to deal with talk of “snubs” as profound as Florida State being left out of Read more…

By Chris Lindauer, 1 year01/07/2024 ago
1.3 - Marketing Mix

Arizona Diamondbacks Going Viral For the World’s Most Insane Ticket Offer

The Arizona Diamondbacks are running a promotion where you can get tickets to every single home game in 2024 for just $299?? Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 1 year01/07/2024 ago
11.3 - Social Issues in SEM

State of College Sports: Why NIL is so concerning for top stakeholders

Roughly 28 months ago, the college sports landscape underwent a tectonic shift. After mounting pressure from state laws and a Supreme Court decision, the NCAA put an interim policy in place, allowing college athletes to profit off their name, image and likeness for the first time since the governing body’s Read more…

By Chris Lindauer, 1 year01/07/2024 ago
4.1 - Digital Marketing

Bounty and NFL greats clean up after wings and football talk

Bounty Paper Towels, a Procter & Gamble brand, is preparing for the NFL playoffs and the Super Bowl with social content featuring football dynamic duos connecting over a plate of wings and illustrating how the household product can clean up the mess from the popular game day food.  Click here Read more…

By Chris Lindauer, 1 year01/06/2024 ago

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