Marketing Currents - Business and Marketing Current Events

Walmart: Drone delivery will soon be available to most DFW residents


Walmart is greatly expanding its drone delivery services in North Texas.

The service is already in operation from about a dozen stores in Dallas, Plano, Frisco, and Rowlett.

Click here to read the story at

Discussion Questions:

  1. What is distribution?
  2. Why is distribution an important function of marketing?
  3. Why is it important to Walmart?
  4. As it relates to distribution, what is last mile delivery?
  5. How might drone delivery represent an example of that concept?
  6. How might drone deliveries help to expand Walmart’s last mile capabilities?
  7. According to this story, what percentage of consumers in the Dallas-Forth Worth area have access to Walmart’s drone delivery service?
  8. Why do you think the service isn’t available to consumers all over the United States?
  9. Do you think it will eventually be available to all U.S. consumers? Why or why not?
  10. Do you think Walmart’s competitors will eventually offer a similar service? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.