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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
2.1 - Sports & Entertainment Industry

League One Volleyball Raises $35 Million to Serve Growing Fanbase

Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league. Click here to read the story at sportico.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago
1.5 - Market Segmentation

Beto Carrero World introduces world’s first NERF themed land in a theme park

Beto Carrero World is set to make the dreams of NERF fans come true with the opening of the first ever NERF-themed land in a theme park: NERF Mania! The grand opening is set for October 12th, Children’s Day, and as a gift, kids will be able to dive into Read more…

By Chris Lindauer, 2 years09/30/2023 ago
11.1 - Functions of Communications

Adidas puts fresh foot forward with global campaign honoring Trefoil icon

Adidas Originals rolled out a new global brand platform, “We Gave the World an Original. You Gave Us a Thousand Back,” that pays homage to the Trefoil iconography that’s been used in its marketing and products for over 50 years, according to a press release. Click here to read the Read more…

By Chris Lindauer, 2 years09/22/2023 ago
1.4 - Target Markets

Jane Lynch Talks Tapping Into Her Inner Child Ahead of New Lego Campaign: ‘I’ve Brought Play Back Into My Life’

Jane Lynch, having been summoned for jury duty this week, is happy she hasn’t been called into court today. Instead, when she pops up over Zoom on Wednesday afternoon, she’s bundled up in a grey zip-up sweatshirt in her Montecito home — cozy, unbothered and ready to talk about her Read more…

By Chris Lindauer, 2 years09/22/2023 ago
10.1 - Fan Experience

The Rays are finalizing plans for a new stadium, which means MLB expansion could be on deck

The Tampa Bay Rays are finalizing plans for a new ballpark in downtown St. Petersburg, which is a positive development for baseball fans in Florida. Click here to read the story at ap.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
7.4 - Customer Service

Penguins hand-deliver season tickets, continuing tradition

Sidney Crosby and more than a dozen Penguins players hand-delivered season tickets to fans on Monday, continuing a tradition that began in 2007. Click here to read the story at cbsnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
1.6 - Positioning

Why the organization behind ‘Got Milk’ is leaning into sports marketing

When most people think of sports drinks, they think of Gatorade, Powerade, or other colorful beverages that commonly appear in the hands of athletes in ad campaigns. The milk industry wants to change that. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Branding

The creator of Starbucks’ famous Pumpkin Spice Latte said it almost had a very different name

Starbucks’ Pumpkin Spice Latte has become as synonymous with fall as cardigan sweaters and “When Harry Met Sally” rewatches.  Click here to read the story at insider.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Marketing Currents

HORMEL® Pepperoni Opens First-of-its-Kind Online Shop to Help Fans Gear Up for National Pepperoni Pizza Day

HORMEL® Pepperoni, America’s No. 1 pepperoni brand,* is stepping up to celebrate National Pepperoni Pizza Day on Sept. 20 with the opening of a one-of-a-kind online pop-up shop full of custom items that are designed to help pepperoni pizza fans celebrate this spicy and flavorful national holiday in style. Click Read more…

By Chris Lindauer, 2 years09/22/2023 ago
Advertising

TikTok Shop officially launches in the US

After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million users. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago

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