Marketing Currents - Business and Marketing Current Events

HORMEL® Pepperoni Opens First-of-its-Kind Online Shop to Help Fans Gear Up for National Pepperoni Pizza Day


HORMEL® Pepperoni, America’s No. 1 pepperoni brand,* is stepping up to celebrate National Pepperoni Pizza Day on Sept. 20 with the opening of a one-of-a-kind online pop-up shop full of custom items that are designed to help pepperoni pizza fans celebrate this spicy and flavorful national holiday in style.

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Discussion Questions:

  1. What is promotion?
  2. Why do businesses and brands engage in promotion?
  3. What are the different types of promotion?
  4. How do you think “holidays” like National Pepperoni Day provide businesses with opportunities to promote their products and brands?
  5. Did you see any of your favorite pizza restaurants offering any promotions for National Pepperoni Pizza Day?
  6. Who is Hormel?
  7. According to this story, what brands does Hormel own (hint, scroll all the way to the bottom of the press release)?
  8. Why do you think they created a promotion around National Pepperoni Pizza Day if they aren’t a pizza company?
  9. Based on information from this news story, describe the National Pepperoni Pizza Day promotion from Hormel.
  10. Who is Adam Richman?
  11. Why might Hormel want to enlist the help of Adam Richman for this promotion?
  12. According to this story, what is Adam Richman doing to help promote Hormel as part of this campaign?
  13. What is digital marketing?
  14. Why is digital marketing important to brands like Hormel?
  15. What is a microsite?
  16. Why do brands sometimes create microsites like as part of a promotion?
  17. What types of products will be available at Hormel’s online pop up shop, according to this news story?
  18. Why do you think they are staggering the release dates for items being offered?
  19. How might Hormel benefit from customers purchasing products from their online store?
  20. Why do you think some of the items are available on an “extremely” limited basis?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.