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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
11.1 - Functions of Communications

Orioles stadium could be next PR disaster after Kevin Brown debacle

This has not been a good week for the Baltimore Orioles. The club has made headlines for yanking play-by-play announcer Kevin Brown off the air after he dared to mention the team’s past struggles against the Tampa Bay Rays. Click here to read the story at nypost.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
11.1 - Functions of Communications

Colorado becomes the latest team to sport social media handles on jerseys

They aren’t the first and they won’t be the last college football program to do this, but Deion Sanders and Colorado continue to showcase an innate ability to stand out. Click here to read the story at athlonsports.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Branding

McDonald’s is launching a spinoff restaurant chain based on an out-of-this-world character

The world’s largest fast-food chain is going for a “small format concept” in its next venture. Click here to read the story at today.com. Discussion Questions:

By Chris Lindauer, 2 years08/03/2023 ago
Brands

Kraft Heinz’s Maxwell House launches its first innovation in nearly a decade

Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade with Iced Latte with Foam. The company said it is the first-ever foaming agent brought to grocery shelves. The last major innovation for Maxwell House was Iced Coffee Concentrates in 2015. Click here to read the Read more…

By Chris Lindauer, 2 years08/03/2023 ago
Advertising

Chipotle is running its first Threads campaign

In celebration of National Avocado Day July 31, Chipotle is hosting its first promotion – “Get in the Pit” sweepstakes – on the fledgling social media channel, Threads. Click here to read the story at nrn.com. Discussion Questions:

By Chris Lindauer, 2 years08/03/2023 ago
Brand Loyalty

Subway fanatic? Win $50K in sandwiches by legally changing your name to ‘Subway’

Subway fanatics now have the ultimate way to show their love for the company, and win something nice along the way. All they have to do is legally change their name. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years08/03/2023 ago
Branding

Meta, Microsoft, hundreds more own trademarks to new Twitter name

Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years08/01/2023 ago
2.2 - What is SEM

‘Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing

Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years07/29/2023 ago
1.3 - Marketing Mix

Chipotle’s 2023 World Cup play: Win one of 2,500 free entrées when USWNT scores goals

Chipotle wants you to score some free food when the U.S. women’s national soccer team scores during the 2023 World Cup. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years07/29/2023 ago
2.2 - Fandom

Giants, A’s fans implore club to ‘Stay in Oakland!’

Wearing Oakland green and gold and Giants orange and black, thousands of fans from both sides of the bay stood together to protest the Athletics’ planned move to Las Vegas during San Francisco’s 2-1 victory Tuesday night. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 2 years07/29/2023 ago

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