Marketing Currents - Business and Marketing Current Events

Chipotle is running its first Threads campaign


In celebration of National Avocado Day July 31, Chipotle is hosting its first promotion – “Get in the Pit” sweepstakes – on the fledgling social media channel, Threads.

Click here to read the story at

Discussion Questions:

  1. What is social media?
  2. What is marketing?
  3. How do you think businesses and brands use social media for marketing purposes?
  4. Why might they want to engage in social media marketing?
  5. Have you ever seen an advertisement or promoted post on your social media feeds?
  6. Did those ads or sponsored posts result in you taking action by clicking on an ad or making a purchase decision?
  7. Why might a business or brand use different social media platforms for different marketing objectives? For example, if a business or brand was hoping to reach a younger audience, would they advertise on Facebook (Meta)? Why or why not?
  8. What is “Threads”?
  9. Why might Chipotle be interested in creating a marketing campaign for Threads?
  10. Why do you think they are the first brand to launch a campaign on Threads?
  11. What is promotion?
  12. Why do you think “holidays” like National Avocado Day exist?
  13. Why do you think Chipotle chose National Avocado Day to launch a marketing campaign on Threads?
  14. What are sweepstakes?
  15. Why do you think Chipotle would include a sweepstakes offer as part of this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.