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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
2.1 - Sports & Entertainment Industry

NWSL commissioner reveals plans to expand to 16 teams by 2026

Expansion plans for the National Women’s Soccer League won’t stop when the league adds two teams next season. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years05/13/2023 ago
2.4 - Reaching Consumers

Brands turn to gamification to reach hockey fans during the NHL playoffs

Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they’re taking a gamification approach to their ads to do so.  Click here to read the story at digiday.com. Discussion Questions:

By Chris Lindauer, 2 years05/13/2023 ago
11.3 - Social Issues in SEM

‘We don’t go racing just as a marketing exercise’ – Ford explain the key factors behind their F1 return with Red Bull

Ford haven’t raced in F1 for almost two decades, so why have they decided to return to the motorsport now? And why with Red Bull? Click here to read the story at formula1.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
2.2 - Fandom

Iowa Pauses WBB Season Ticket Sales for 2023–24 After Title Game Run

After a historic run to the women’s national championship game, the University of Iowa’s athletic department has paused ticket sales for next season after soaring demand, according to a report from Chad Leistikow of the Des Moines Register. Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
3.2 - Entertainment Biz Fundamentals

Box Office: ‘Guardians of the Galaxy 3’ Kicks Off Summer Movie Season With $114 Million Debut

“Guardians of the Galaxy Vol. 3,” the conclusion to Marvel’s trilogy about an extraterrestrial crew of misfits, kicked off with $114 million in its domestic box office debut.  Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
3.4 - Economic Impact

Louisville restaurants prepare for the Kentucky Derby influx

It’s been about 10 years since I transplanted to Louisville from Northwest Ohio and what I can tell you about my “newish” city is this – few things matter more here than the Kentucky Derby. Click here to read the story at nrn.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
11.3 - Social Issues in SEM

The business case for green sports stadiums and arenas is growing

Professional sports are inherently a copycat industry. From Major League Baseball’s Moneyball revolution to the NBA’s renewed focus on 3-point shooting driven by the Golden State Warriors and Steph Curry, in-season and championship success quickly becomes a blueprint for other teams to follow. Click here to read the story at Read more…

By Chris Lindauer, 2 years05/07/2023 ago
Advertising

These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie

Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Branding

See’s Candies® Launches “Chocolate Shop” Scented Candle

See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Branding

Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags

The three-pointed star isn’t exactly known for designer bags, but that could soon change.  Click here to read the story at robbreport.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago

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