Marketing Currents - Business and Marketing Current Events

Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags

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The three-pointed star isn’t exactly known for designer bags, but that could soon change. 

Click here to read the story at robbreport.com.

Discussion Questions:

  1. What is a brand?
  2. What is a luxury brand?
  3. Do you think Mercedes-Benz is a luxury brand?
  4. What about Maybach?
  5. What is price?
  6. How would you describe a luxury brand’s pricing strategy?
  7. What is a brand collaboration?
  8. Why do brands collaborate?
  9. Based on what you learned from this news story, describe the brand collaboration between Mercedes and Maybach.
  10. Why would Mercedes-Benz want to partner with Maybach for a brand collaboration? How might they benefit from the partnership?
  11. Why would Maybach want to partner with Mercedes-Benz for a brand collaboration? How might they benefit from the partnership?
  12. What is a demographic?
  13. How would you describe the demographic for a luxury brand?
  14. What is a target market?
  15. Who might represent the target market for the new “Barrel Bag” product?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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