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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
3.3 - Industry Trends

Pepsi Zero Sugar NHL Goalie Challenge launches today

The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday. The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from Read more…

By Chris Lindauer, 2 years01/22/2023 ago
1.6 - Positioning

From rags to riches: How Australian Open prize money has skyrocketed through the years

Glorious sunshine, bumper crowds, and an unmistakably Australian laid-back atmosphere has seen the Aussie Open unofficially dubbed the “Happy Slam”. But perhaps the greatest reason behind the smiles on players’ faces at Melbourne Park is thanks to the eye-watering prize money on offer. Click here to read the story at Read more…

By Chris Lindauer, 2 years01/22/2023 ago
Business Plan

Nest co-founder launches service to turn household food scraps into chicken feed for $33/month

Matt Rogers, a former Apple engineer and co-founder of Nest, is using his passion for climate challenges to fuel a new company that aims to turn food waste into chicken feed.  Click here to read the story at geekwire.com. Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago
Brands

Pepsi Is Discontinuing Sierra Mist In Favor of All-New Sprite Competitor

Argue all you want over the great Pepsi vs. Coke debate, but there’s no dispute when it comes to Sierra Mist. The Sprite-wannabe is just that, a wannabe, which is precisely why the brand is discontinuing the flavor and trying again.  Click here to read the story at thrillist.com. Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago
Consumer Behavior

McDonald’s Lunar New Year campaign taps into AI, AR technology

McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign. Click here to read the story at nrn.com. Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago
Distribution

Rent the Runway’s fashion comes to Amazon, including preworn items and design exclusives

Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. Click here to read the story at techcrunch.com Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago
Advertising

The best and worst campaigns of 2022, according to industry creatives

Ah, 2022. It was the best of times, it was the worst of times. You could say the same thing about the ads we saw in the past 12 months. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 3 years01/21/2023 ago
10.1 - Fan Experience

CBJ, Nationwide Arena to launch checkout-free shopping

Nationwide Arena becomes newest venue to deploy checkout-free shopping, elevating the fan experience by eliminating the checkout line. Click here to read the story at nhl.com. Discussion Questions:

By Chris Lindauer, 3 years01/15/2023 ago
2.5 - Event Management & Marketing

Fenway Winter Classic sets merchandise records

The 2023 Winter Classic at Fenway Park set merchandise sales records for an NHL outdoor game, according to the league. Click here to read the story at ESPN.com. Discussion Questions:

By Chris Lindauer, 3 years01/15/2023 ago
3.3 - Industry Trends

Campbell’s® Chunky® Enters the Metaverse with Fortnite Creative and Introduces The Chunky FuelUp Tournament

The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative.  Click here to read the story at prnewswire.com Discussion Questions:

By Chris Lindauer, 3 years01/15/2023 ago

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