Marketing Currents - Business and Marketing Current Events

McDonald’s Lunar New Year campaign taps into AI, AR technology


McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign.

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Discussion Questions:

  1. What is the Lunar New Year?
  2. What is international marketing?
  3. Why does McDonald’s engage in international marketing strategies?
  4. Why do you think McDonald’s launched a Lunar New Year campaign?
  5. What do you think businesses and brands must consider when launching international marketing campaigns?
  6. Based on what you learned in this news story, describe McDonald’s Lunar New Year campaign.
  7. What is AR and AI technology?
  8. Why is McDonald’s incorporating elements of AR and AI into this campaign?
  9. Why do you think McDonald’s is featuring Instagram as part of this campaign?
  10. What are they doing on Instagram?
  11. What is influencer marketing?
  12. How might this story demonstrate the concept of influencer marketing?
  13. What is seasonal marketing?
  14. How might McDonald’s Lunar New Year campaign provide an example of seasonal marketing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.