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The best and worst campaigns of 2022, according to industry creatives

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Ah, 2022. It was the best of times, it was the worst of times. You could say the same thing about the ads we saw in the past 12 months.

Click here to read the story at marketingbrew.com.

Discussion Questions:

  1. What is a marketing campaign?
  2. Why do businesses and brands invest in marketing campaigns?
  3. Do you think the goals for each campaign are the same? Why or why not?
  4. What do you think Apple hoped to accomplish with the “Greatest” campaign?
  5. What makes a good marketing campaign?
  6. Of the campaigns considered to be the “best” in 2022, which do you think would have been the most effective? Why?
  7. What is advertising?
  8. Why do you think advertising is often an important component of a marketing campaign?
  9. What is a QR code?
  10. Why do you think Coinbase included a QR code with their Super Bowl ad in 2022?
  11. Of the campaigns considered to be the “worst” in 2022, which do you think would have been the least effective? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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