Competitive Edge - Sports & Entertainment Marketing News

Campbell’s® Chunky® Enters the Metaverse with Fortnite Creative and Introduces The Chunky FuelUp Tournament


The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. 

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Discussion Questions:

  1. How might Campbell’s benefit from being the ‘Official Soup Sponsor of the NFL’?
  2. What is sponsorship activation?
  3. Why is activation important to a sponsor?
  4. How might this story provide an example of activating a sponsorship?
  5. What is digital marketing?
  6. How might this story provide an example of digital marketing?
  7. What is fan engagement?
  8. How do you think digital marketing can help to increase levels of fan engagement?
  9. What is the Chunky FuelUp Tournament?
  10. What is gamification?
  11. Describe the gamification strategy from Campbell’s as it relates to the Chunky FuelUp Tournament.
  12. What is the metaverse?
  13. Why might Campbell’s be interested in connecting with consumers in the metaverse?
  14. What is cross promotion?
  15. How might this story provide an example of cross promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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